Overstated Ambition and Stratification Missteps

Doran, Martin & Zappavigna (2025: 151):

This focus and diversity of approaches to tenor emphasises the rich and multifaceted nature of language in relation to society – something we need to grasp in all its complexity if we wish to build a truly social semiotic theory (Halliday, 1978; Hodge & Kress, 1988). While this complexity has long been recognised and descriptions formulated, SFL theory itself has not always kept pace. Stemming at least from the early work of Hasan (e.g. 1973) and advanced through its long interaction with social theory (e.g. Bernstein, 1971, 1973, 1975, 1990; Bernstein, 1996/2000), there has been a recognition of the need of an increasingly expansive theory to account for the role of language in society. With the development of dimensions of instantiation (Halliday, 1991a; Matthiessen, 1993), which conceptualises the relation between the systemic potential of language and the instance of text, and individuation (Martin, 2010), which conceptualises the relation between the reservoir of meaning in a language community and the repertoire of an individual (c.f. Bernstein, 1996/2000), we are now in a stronger position to move toward a richer understanding of the interconnection between language and society. We embarked on this book project because we felt that SFL had not yet reached its potential in this regard.

ChatGPT Comments:

The excerpt foregrounds the authors’ ambition to extend SFL toward a richer social semiotic, situating this ambition in terms of “dimensions of instantiation” and “individuation.” While presented as an innovative move, several critical issues arise:

1. Overstatement of novelty
   The authors suggest that prior SFL “has not always kept pace” with the complexity of social relations and that their framework addresses a theoretical gap. Yet much of what they claim as new—particularly the relation of systemic potential to text (instantiation) and the community–individual nexus (individuation)—is already thoroughly theorised in canonical SFL work. Framing it as a corrective overstates novelty and risks implying that Halliday, Hasan, and others were inattentive to social complexity, which is misleading.

2. Misplaced theoretical apparatus
   Although instantiation and individuation are invoked, they are largely absent in the analytic work itself. Instead, the authors operate through a lens of stratification—but here, even this is muddled. Established semantic systems (e.g., Appraisal, Graduation, Engagement) are mislocated from their proper stratum into context as purported “tenor systems”. This conflates strata: patterns of interpersonal meaning within language are treated as features of social context. The result is a conceptual flattening that collapses semantic, contextual, and interpersonal distinctions.

3. Implicit epistemic claim
   The statement “we are now in a stronger position to move toward a richer understanding of the interconnection between language and society” functions as an epistemic assertion about the book’s contribution. While aspirational, it should be tempered: SFL’s existing machinery already addresses links between language, society, and individual construal. The claimed contribution lies more in deployment and emphasis than in a radical conceptual advance.

Summary

This excerpt exemplifies a common rhetorical strategy in theoretical expansions: foregrounding ambition and framing existing constructs as insufficient to justify a new lens. In this case, the ambition is overstated, existing SFL resources are mislocated and renamed, and the promised integration of instantiation and individuation is largely unrealised. Readers should recognise that the novelty is less about conceptual revolution and more about the reconfiguration of established SFL machinery under a new nomenclature.